Module 1-Introduction to Digital Marketing

• Introduction and Course Overview
• History of the Internet
• Who Is Online &What Do They Do Online?
• What Do The Statistics Tell Us?
• Real v/s Digital World
• Careers
and prospects in Digital Marketing

Module 2- Way to Organic Search

• Basics on Search Engines, Search Results, Crawlers and Indexing
• Ranking and Results, How do Search Engines
• Derive Importance?
• Understanding the SERP
• Search Engine Algorithms
• Google Algorithm Updates
• Page Rank Technology
• Panda Update and its Importance

Module 3-Organic Search

• On-Page-Meta Tags, Description, Keywords, Title Tags
• Off-Page-Link Building, URL/Article/Blog Submissions

Module 4-Keyword Research and Tactics

• Introduction to Keyword Research
• Types of Keywords
• Keyword Research Methodology
• Keywords Analysis Tools
• Finding the good keywords
• Localized Keywords Research
• Language Based Keywords

Module5-Case Studies

• Case studies and best practices
• Practical Sessions

Module6-Google Analytics

• Google Analytics-How to set up Analytics
• Linking Analytics with other properties
• Creating Goals and Tracking Conversions
• Understanding Google Analytics Reports
• Let's give a test

Module7-Google Webmaster

• Setting up a Webmaster A/C
• Setting up Sitemap in Google Webmaster
• Checking External and Internal Linking
• Understanding the Webmaster Report

Module8-OnlineBuisnessTools

• Understanding various models by case Studies
• Media Buying and Planning
• Formula for Media Buyings KPIs

Module9-Content Marketing

• Introduction to Content Marketing
• Bussiness Opportunities in Content Marketing
• Blogs
• Articles

Module 10-Case Studies

• Case studies and best practices
• Practical Sessions

Module11-Social Media Marketing

• What is Social Media?
• Is SM necessary?
• What are the Components of Social Media?
• What is everybody doing in the SM
• Practical Sessions